Tourism is a priority sector for Morocco and a major driver of foreign exchange earnings, employment, and regional development. The country benefits from rich cultural heritage, diverse landscapes, and well-developed tourism infrastructure, positioning it as a leading destination in Africa and the Mediterranean.
Morocco’s tourism strategy emphasizes product diversification, quality upgrading, sustainability, and expansion of air connectivity. The sector covers a broad range of segments, including cultural tourism, coastal resorts, desert tourism, city breaks, luxury hospitality, and business and event tourism.
