Morocco’s agri-food and agriculture sector is a strategic pillar of national development and a priority for private investment, driven by large-scale modernization programs and export-oriented value chains. Under the Generation Green 2020–2030 strategy, the sector is transitioning from climate-dependent primary production toward higher productivity, irrigation efficiency, agro-industrial integration, and market-oriented farming systems.
With diverse agro-ecological zones and one of Africa’s most developed irrigation infrastructures, Morocco has built strong value chains in fruits and vegetables, citrus, olives, cereals, and agri-food processing. The country is a major supplier of fresh and processed agricultural products to European and regional markets, supported by advanced logistics, cold-chain infrastructure, and compliance with international quality and phytosanitary standards. Increasing emphasis is placed on water-efficient technologies, digital agriculture, and climate-resilient practices.
